Your 2026 Trends Guide: what’s next and what matters
Food trends are not just buzzwords — they’re essential signals that shape menus, operations, and guest experiences in an ever-evolving culinary landscape.
This season we're looking at the following hitting the headlines:
⇒ EATertainment - younger diners are looking for venues which provide more than just good food. This will have a starring role in driving footfall as the FIFA World Cup is just around the corner.
⇒ Functional drinks - this category of drinks is one of the fastest growing categories in hospitality.
⇒ Global flavours go mainstream - here are a few global dishes which online platforms are influencing diners and what they're looking for.
⇒ Nostalgia meets premium comfort - comfort foods using premium ingredients and with a a little bit of a twist are gaining popularity.
⇒ Everyday staples - transform your sandwiches; get creative with your combos.
⇒ Ingredients to watch - there's always something new around the corner!
Helping you to keep up-to-date and on trend, our booklets are a useful tool. Here's our guide to help you style your menus for the new season and beyond.
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